Criteria of Competitor Selections
- Direct and Indirect competitors (B2B Marketplace e-commerce)
- Egypt Based
- The initial list of competitors
- Cartona
- Fatura
- Tawfeer Market (it can be considered as indirect because it targets families and friends who purchase large amounts)
- Tawreed (Indirect because it focuses B2B Marketplace for the pharamacies)
- Tagaar (Indirect because it focus on other categories such as electronics rather than the FMCG)
- I selected criteria in the app only, didn’t consider the website.
- I didn’t add any factors for the play and app stores such as rating or existence (such as some apps don’t exist on the app store and vice versa)
| | Maxab | Fatura | Cartona | Tawfeer Market | Taager
(Indirect Competitor) | Tawreed (indirect competitor) |
| --- | --- | --- | --- | --- | --- | --- |
| Faced Challenges during the app usage | | Weird Way of signup | Couldn’t register something wrong with OTP | Doesn’t deliver to my area (I tried different areas and every time, it shows doesn’t deliver to this area) | Couldn’t register something wrong with OTP | Activation Phase |
| Registration | it was easy | I have to login , receive OTP, it detects that I have no account then it navigates me to. it was easy | | it was easy | - I selected AR in the app and registration was in English
- Couldn’t register something wrong with OTP | is a bit long and requests much data |
| Login with a Google account | | No | | Yes | Option is displayed | |
| Send OTP on | SMS | SMS | didn’t receive it | | | Whatsapp |
| Activation | None | I think (not sure) they activate my account when I place the first order | | None | None | Mandatory |
| Referral code | Place first order phase | none | in registration phase | | | in registration phase |
| Online support | - Hotline | - Embedded chat in the app with predefined answers
- Hotline | Embedded chat in the app (talked to them at 4 am and they were replying) | | | - mobile number
- WhatsApp |
| Segments | Merchants | Merchants and vendors | Merchants | | | Merchants and vendors |
| Available info per product | - # of items per pack (sometimes mentioned twice)
- image
- price per item
- total price
- weight in grams (sometimes mentioned) | - # of items per pack
- Image
- Total Price
- Weight | | | | |
| Available payment options | - Cash only
- Refinance your Maxab wallet based on Advance collection (nice idea) & using mobile operator wallets
- | - Cash & BNPL | | | | |
| Featured Brands | Yes | No | | | | |
| Placing Order | was smooth and easy | Yes
- with the ability to apply a voucher code
- without showing the expected delivery date/duration
- CS team will contact me to confirm the order | | | | |
| Shows BNPL Option | Couldn’t find it | it shows clear requirements on how to request it | | | | |
| Canceling Order | was smooth and easy | Easy and without a reason!! | | | | |
| Editing Order | Yes | Yes, it returns the items to the cart | | | | |
| Other payment services such as utilities | Yes | No | | | | |
| Cashback | Couldn’t find it | Yes via Fawry | | | | |
| Allow to add multiple stores/kiosks | No | No | | | Announced it would be added soon | |
| FAQs | Yes | No | | | | |
| Goal (I don’t understand the target of this feature) | Yes | Yes | | | | |
| Notes | in the below sections | - it offers funding from Tanmaya
- in the signup, they asked me about another phone number I put in the same one, and didn’t show an error
- it offers to get goods from manufacturing companies or another vendor-
- no place to show canceled order
- provide different types of stores such as kiosks, electronics | | | | |
Screenshots of the issues I faced
Points to be considered in Maxab App:
- There is no way to add multiple addresses or branches or kiosks
- I can’t find any BNPL option or how to request it
- I didn't understand كوبونات مكسب
- I can’t find the reorder option for a canceled order (it would be beneficial for the merchants who canceled due to an unsuitable delivery date)
- In the side menu, there is a previous orders menu item and when you click on it there are current orders and previous orders. I would recommend renaming it to “My Orders”
- I found an icon that refers to Uber and Careem and when I clicked it I found one more option for Indrive, I would recommend renaming it as well
- Personalized recommendation of items that the merchant might need next period from the historical orders and market trends.