Introduction

I worked on each problem separately, I listed the following:

• The objective to analyze and resolve the problem, to incorporate it into our Key Performance Indicators (KPIs).
• A user flow diagram depicting the journey from placing an order to the specific challenge we aim to address.
• Detailed steps outlining my analytical process, beginning with thorough data exploration and concluding with proposed solutions, considering any associated constraints.
• Upon completion of the analysis for all problems, I will compile a comprehensive list of proposed solutions and conduct prioritization to determine the most impactful actions.

Note:

• There might be common data between each problem

Pre-delivery cancellations Problem

Objective

Decrease the pre-delivery cancellations to 2.5%

Current User Flow

The following user flow is assumed from order creation to order pre-delivery cancellations.

<aside> 💡 Assumption:

• The order with all selected items will be delivered the next day.
• Cashback or points are provided for the completed orders.
• As mentioned during the interview, you depend on 3PL and most probably Maxb app integrates with them for Parcel Tracking and to be shown on the app,
• There is a reason section for canceling order option that the user might fill it </aside>

My StepsA

Step #1 (Dig Deep in Numbers)

Delve into the numbers at both macro and micro levels to examine the following: