Introduction

Upon reading the case study, I realized that I needed to understand the tool's objective and the problem or opportunity it addresses. To gain a deeper understanding, I watched videos about this module on Amazon Seller. I also made some assumptions to fill in the gaps in data or to simplify the task.

Inquiries

The first thing that comes to mind is that I have many questions. I will list them here:

• Should we make this tool or buy it from a vendor?

<aside> 💡 Assumption: Currently, we will consider making it for task purposes

</aside>

• Should we introduce another incentive module/tool by Qara itself?

<aside> 💡 Assumption: Currently, we will only consider incentives provided by the seller.

</aside>

• Should delivery be part of the services provided by the seller, for instance, offering free shipping?

<aside> 💡 Assumption: Not at the moment.

</aside>

• Should we introduce complexity, such as mandating specific items/products within an order for a discount to be applicable, or depending on the delivery location?

<aside> 💡 Assumption: Not at the moment.

</aside>

• What types of incentives can be provided?

<aside> 💡 Assumption:

• Discount

• Points collection

• Cashback is to be used on future purchases from the same seller, either redeemed via points or a successful order

• A voucher is given after a successful purchase, which can be used on the next order </aside>

• Which of the above types should we start working on?

<aside> 💡 Assumption: Discount and the types are Percentage off, Money off, and Buy One Get One (BOGO)

</aside>

• Should the discount be displayed to specific customer categories the same as Amazon Prime users?

<aside> 💡 Assumption: Not at the moment.

</aside>

• What criteria should be included as part of the incentive configuration?

<aside> 💡 Assumption:

The criteria and fields might vary based on the selected type but some fields are essential for all types

• Title
• Displayed Title
• Description
• Minimum Order Amount
• Start and end dates
• Applicable categories, items/products, and their quantities
• Excluded products/categories
• Payment Method (cash, visa, Buy Now Pay Later (BNPL), I think the sellers in the construction industry may have a preference for cash transactions due to liquidity considerations - to be validated)
• Maximum Discount Usage per Customer

Note: I found a feature for the claim code (secret, public, and none) on Amazon seller platform that is applied in the promotion creation cycle which is very interesting

</aside>