Problem Definition

Many HR teams struggle to motivate employees to engage actively with the platform. Employees often see HR systems as administrative tools rather than engaging environments, leading to low participation in key initiatives such as referrals, training, and wellness programs.

To address this, the company is introducing gamification elements to:

• Increase engagement through interactive and rewarding experiences.
• Create a sense of competition and achievement.
• Encourage employees to participate in HR-driven activities.

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Assumptions

• SDC App is a SaaS loyalty program that can be integrated into various platforms, including HR systems.
• The proposed gamification features are based on getting the corporate goals, competitive analysis, and research, ensuring alignment with best practices and employee expectations. </aside>

Target Segment

Our platform primarily targets employees with low engagement levels or those who are new to the organization, helping them integrate smoothly, build connections, and quickly gain knowledge about the company and their colleagues.

Additionally, we cater to HR teams focused on boosting employee engagement, particularly for key activities that contribute to organizational success.

Six Gamification Features to Drive Employee Engagement

1. Points Collection & Redemption System

Scenario:

Sarah, an employee, refers to a qualified candidate who has successfully joined the company. As a reward, Sarah earns points that she can redeem for exclusive benefits such as additional leave, training sessions, or gift vouchers.

Prerequisites:

• Defined point allocation rules for specific HR activities (e.g., referrals, course completion, feedback submission).
• A points-tracking system integrated into the HR dashboard.
• A catalog of redeemable rewards.

How It Works: