We are considering adding a new feature to our SaaS ERP & E-commerce product to address a real customer problem:

Merchants struggle with managing their e-commerce website user insights when it comes to listing all registered customers and showing insights about their top stats (e.g.: top revenue customers, customer acquisition and churn trends, their shopping and ordering behavior).

We are suggesting the introduction of a Customers Dashboard feature where the Merchant can consider it as the one place to have an overlook about their e-commerce website users and their metrics.

Your task is to define and structure the feature proposal in the following format: Deliverables

1. Problem Statement & Solution Overview ○ Define the customer problem clearly. ○ Propose a simple solution (the feature idea). ○ Identify the target persona who will benefit most.
2. User Journey Map ○ Create a visual or step-by-step description of how the target persona would use this feature. ○ Highlight pain points solved by the feature.
3. User Stories (SCRUM framework)

OSOSS ○ Write at least 4 user stories using the SCRUM format. ○ Include acceptance criteria for each user story. 4. Release Plan ○ Suggest how you would phase the release of this feature. ○ Outline dependencies, risks, and which stakeholders need to be involved. 5. Go-To-Market (GTM) Strategy ○ Briefly explain how you would launch this feature to customers. ○ Include internal enablement (sales/marketing/operation/support) and customer communication.

1. Success Metrics ○ Define how success of the feature will be measured. ○ Suggest at least 3 metrics (quantitative and/or qualitative). ○ Explain how these metrics will be tracked.